Our Manifesto:

Create. Good Content

Commit to making content that is unequivocally useful.

Connect with Our Audience

Our audience tells us they want incredibly specific information and we deliver exactly that – in a style that the average consumer appreciates and understands. So, while we love to read The Economist, The Washington Post and Wired – we have little in common with their missions or business models.

We love the Internet because it allows us to improve people’s lives in large and small ways — every single day. So we create content that solves problems, answers questions, saves money, saves time and makes people laugh.

Consumers become attached to us because we have helped them manage their diabetes, find a rewarding job, plan the perfect family hike, fix a cranky garage door or shave the last five strokes off their golf game.

We aren’t here to break news, lay out editorial opinion, or investigate the latest controversy.

We simply create and Commit to building superior web experiences.

While our approach to content creation has captured widespread industry attention, the bigger story is the rabid fan base and rapid growth of our core media properties. Paying careful attention to the consumer has led to the development of category leading sites.

By agreeing to stay focused on the economics.

A business mission is sustainable only if the business makes money. Our healthy revenues allow us to attract the best employees and content creators – and grow the business to match our vision.

Collaborate. (With Good People)

Those destinations where members return each day to learn share and interact, with compelling programs that include some of the most popular applications for the iPhone.

Why we think it is simple math…

Our Base

They research. They discover. They make friends. They buy the official t-shirt. They’re getting what they want.

Maximum Balance Foundation’s content is very much at home on award-winning websites where engaging social applications and passionate audiences combine into an experience that visitors crave.

Distribute. (Revenue Activities)

Invest heavily in our professional freelancer community.

Most consumers initially encounter Maximum Balance Foundation through the online brands fueled by our large professional freelancer community.

We know that a quality experience begins and ends with these qualified professionals, so we expend extraordinary efforts to attract, serve and nurture the right people.

Choosing from hundreds of thousands of interesting assignments each day, our freelancers determine when and where they work and can be paid twice a week.

We transparently offer a range of rates for various roles and assignments, and we generally target an hourly rate for writers that are comparable to the average salary of a journalist.

We’ve even created a program that enables frequent contributors to gain access to affordable health insurance and a grant program that helps them pursue their creative aspirations.

We don’t think these practices are necessary to have a good creator network; we know they’re necessary to have the best professional creator network.

Now operating as a vibrant community of peers, our creators tell us that we’ve put a new kind of freedom into freelancing – freedom from the tyranny of pitching for every assignment, chasing invoices and waiting months to get paid – and all the other frustrations that waste their time, and never earn a penny.