Concern.

Why we think it’s just common sense.

Morale of employees was up to three times higher at companies with a commitment to community service.
97% of companies surveyed say volunteer programs improve teamwork.

87% of employees feel a strong sense of loyalty to companies that support a cause. (Source: The 1999 Cone Roper Cause-Related Marketing Trends Report)

83% of consumers say they have a more favorable opinion of companies that support good causes. (Source: Cone Roper)

65% say they would likely switch to a retail store associated with a good cause.

Our Core Business

We believe that consumers tell you exactly what they need – if you’ll just take the time to ask or listen. The Internet is the world’s greatest market research platform; so we immerse ourselves in the billions of signals of consumer demand that it provides each day.

RSS Our Daily Bread

  • An Ordinary Guy
    Steve was just an ordinary guy. He quietly served in a church I attended years ago. He helped prepare communion, shoveled the church sidewalks in the winter, and mowed the lawn in the summer. He spent time with teenage boys who had no fathers in the home. I often heard him telling people at church in his quiet way how good the Lord was to him. During prayer […]

RSS 21 Laws of Leadership | 21 Days of Success

  • An Ordinary Guy February 22, 2012
    Steve was just an ordinary guy. He quietly served in a church I attended years ago. He helped prepare communion, shoveled the church sidewalks in the winter, and mowed the lawn in the summer. He spent time with teenage boys who had no fathers in the home. I often heard him telling people at church in his quiet way how good the Lord was to him. During prayer […]
    Anne Cetas
  • Slacker? February 21, 2012
    While studying the book of Proverbs in my small-group Bible study, our leader suggested that we change the description of a lazy person from a sluggard to a slacker (6:6,9). Ah, now he was speaking my lingo. I immediately started thinking of all the people I consider to be slackers. […]
    Cindy Hess Kasper
  • The Remedy For Fear February 20, 2012
    In his first inaugural speech in 1933, Franklin D. Roosevelt, the newly elected president of the US, addressed a nation that was still reeling from the Great Depression. Hoping to ignite a more optimistic outlook regarding that economic crisis, he declared, “The only thing we have to fear is fear itself!” […]
    Joe Stowell

RSS Leadership Strategies

  • Level Up, Week 7: The Pinnacle
    Welcome to Week 7 of our group study of The 5 Levels of Leadership. This week we’re studying Level 5, The Pinnacle. The difficulty with teaching this level is that Level 5 leaders are just not very common. Until now, you’ve spent your time nudging group members to reach for the level being discussed. But [...]Originally posted at: John Maxwell on Leadership […]

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